ATypI (Association Typographique Internationale) hold an annual conference that has been occurring for over 60 years. The branding for their conferences is always different and reflects the different cities hosting that year. In 2024, the conference will be hosted by Brisbane, my university team were asked to work on the branding for this conference.

For this design concept, I wanted to connect the organisation to the gardens of Brisbane through illustrations and colour scheme.

The brief also stated the theme of next year’s conference was ‘Crafted Technology’. This was represented through mixed media elements throughout my designs.