gathid (all lower case) is a new venture out of the Gold Coast looking for a brand identity. The client wanted the brand mark to connect to a Bowerbird (which collects things).

I decided to go for an abstract approach for the brand mark while still including concepts that were mentioned in the brief. The swoosh in the ‘g’ represents the feathers/wings of a Bowerbird and the ‘i’ is curved to resemble a person with the tittle acting as a head.